Hi, I am Tobi Schneidler, the Inventor in Command at Spotspot Creative + Engineering, which we launched in March 2010. We bring interactive objects to public and commercial environments, with a focus on retail experiences.

Since graduating as an Architect in 1999 I have been wondering how our physical world would look, once it’s thoroughly soaked in live, digital media. What if architecture, interiors and furniture become digitally augmented?

I have been lucky to pursue this question in academia, through both commercial and speculative projects, and a number of international exhibitions.

Before launching my own company I was a founding member of the Smart Studio at the Interactive Institute in Sweden, a media laboratory working on the boundary between academia, the art world and the private sector.
Our projects, like the Brainball Table, the RemoteHome and Lattice Archipelogics explored the effect of digital interaction and networks in real-world environments. We were fortunate to be invited to show our work at places such as Centre Pompidou, the ICA London, the SF MoMA and ZKM in Germany.

In 1999 I graduated from the Architectural Association in London with the Gallery in Variable Media, a design for a contemporary arts venue that exists both on an island in the Helsinki harbour, as well as on the internet.

The project was in fact the seed for various international academic engagements. These include teaching architecture at the Royal Institute of Technology in Stockholm, the RCA in London and various lectures at Central Saint Martins, University of the Arts Berlin and the TU Delft.

In 2005 I started to focus on commercial projects, through Maoworks, the Office for Connective Innovation, which is the predecessor to Spotspot. We have since had the pleasure to work with a range of exciting clients, like Vodafone, Barclays and Adidas.

Spotspot is based in the heart of London, but through our collaborators and clients, and my personal roots, we are equally at home in Sweden and Germany.